From The Jedi Academy:
Star Wars and Conflict Resolution Blog
Tricking the Jedi Mind: Unconscious Biases in Conflict
How could someone as smart as Anakin be so easily swayed by Palpatine? Part of the answer is Palpatine’s ability to manipulate Anakin’s unconscious biases.
Jedi and Sith Approaches to Conflict
What does neurochemistry tell us about midi-chlorians?